About
Results-driven Digital Marketing Specialist with 3+ years of progressive experience, evolving from virtual assistance to leading comprehensive digital marketing initiatives. Proven expertise in SEO, content marketing, web design, and social media management, with a track record of driving significant ROI and improving organic search rankings. Adept at collaborating with vendors, implementing EOS reporting, and independently managing high-impact projects to achieve measurable business growth.
Work
Junk Rescue
|Digital Marketing Specialist
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Summary
Leading comprehensive SEO initiatives and managing website performance for Junk Rescue, driving improved organic search rankings and online visibility.
Highlights
Led comprehensive SEO initiatives, significantly improving organic search rankings and overall website performance through strategic optimization efforts.
Managed WordPress website updates, optimizing existing pages and implementing new keyword strategies to enhance content relevance and user experience.
Monitored and analyzed website performance using Google Analytics and Search Console, identifying optimization opportunities and tracking key metrics.
Authored optimized, linkable blog content, increasing organic traffic and user engagement by over 40% through comprehensive content strategies.
Executed targeted backlink building campaigns and PR outreach strategies, enhancing domain authority and online visibility.
Utilized Figma for wireframing and planning website improvements and new page layouts, streamlining design and development processes.
Woodall Realty Group (eXp Realty)
|Marketing Coordinator
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Summary
Coordinated diverse marketing efforts for Woodall Realty Group, focusing on video content, social media management, and promotional material development for real estate campaigns.
Highlights
Collaborated with real estate agents to edit and optimize video content, enhancing property listings and increasing engagement.
Designed engaging graphics and managed a consistent social media presence across Facebook, Instagram, and YouTube, increasing brand reach.
Maintained consistent property listings and cohesive brand messaging across three key social media platforms, ensuring brand integrity.
Created and published compelling YouTube content, successfully managing channel growth and increasing engagement for real estate campaigns.
Developed comprehensive marketing materials and promotional content, supporting successful real estate campaigns and agent branding.
Ascend Digital LLC
|Virtual Assistant & E-commerce Manager
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Summary
Managed comprehensive e-commerce operations and administrative tasks for Ascend Digital LLC, encompassing product management, customer support, and digital content creation.
Highlights
Managed end-to-end Etsy store operations, including product listings, descriptions, and design uploads, ensuring seamless e-commerce functionality.
Provided comprehensive customer support and managed basic bookkeeping tasks, maintaining operational efficiency and client satisfaction.
Managed social media accounts and a YouTube channel, including video editing and content creation, to enhance online brand presence.
Created engaging graphics and managed promotional campaigns across multiple platforms, directly supporting marketing initiatives and sales.
Executed data entry, bookkeeping, and administrative tasks, ensuring accurate record-keeping and smooth business operations.
Innovative Language Learning
|Social Media Marketing Intern
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Summary
Supported social media marketing efforts for Innovative Language Learning, focusing on content creation, video editing, and strategy development.
Highlights
Assisted marketing manager in establishing TikTok accounts and developing content repurposing strategies, expanding the digital footprint.
Edited and uploaded videos, improving engagement across various social media platforms.
Contributed creative ideas during brainstorming sessions, influencing content strategies for diverse marketing channels.
Conducted social media listening and analysis across all platforms to inform content optimization and audience targeting.
Supported scriptwriting and content creation for various marketing channels, ensuring consistent brand voice and messaging.
Education
Mindanao State University - Iligan Institute of Technology
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Bachelor's Degree
Entrepreneurship
Grade: Magna Cum Laude
Certificates
Digital Marketing
Issued By
HubSpot
Inbound
Issued By
HubSpot
Digital Advertising 101
Issued By
Semrush
Backlink Management
Issued By
Semrush
Skills
Digital Marketing & SEO
Search Engine Optimization (SEO/SEM), Keyword Research, Performance Monitoring, Content Marketing Strategy, Link Building, PR Outreach, Google Analytics, Google Search Console, Social Media Marketing, Social Media Management, SEMrush, Ahrefs.
Web Design & Development
WordPress Management, WordPress Optimization, Page Updates, Keyword Integration, Elementor Page Builder, Figma Wireframing, Design Planning, Landing Page Design, Basic Web Development, Basic HTML/CSS Knowledge.
Content Creation & Tools
Blog Writing, Copywriting, Video Editing (YouTube, Instagram, TikTok), Graphic Design (Canva, Adobe Suite), HubSpot, ConvertKit, Buffer, Hootsuite, Google Ads, Facebook Ads Manager, Google Looker Studio, GoHighLevel.
Project Management & Productivity
Asana, ClickUp, Notion, Google Workspace, Microsoft 365, Slack, Zoom, CRM Platforms.
References
Michael Woodall
Operations Manager, Woodall Realty Group, michael@woodallrealty.group.com